Market linkage module

E-commerce Onboarding – Put Your Produce on Every Shelf

Finnid handholds your FPO or agri MSME through catalogue setup, compliance, packaging, and system integration so you can sell on Kisan Dukan, Amazon, Flipkart, ONDC, and niche marketplaces without friction.

Marketplace coverage Compliance guardrails ERP sync ready

Because every farmer deserves a digital marketplace

E-commerce is more than convenience — it is how farmer collectives earn fair prices, build trusted brands, and access buyers year-round. Finnid removes the paperwork, compliance, and technology hurdles so your members focus on product quality and fulfilment.

Platforms we onboard you to

Build a channel mix across Finnid's Kisan Dukan marketplace, national consumer platforms, ONDC and specialised agri inputs networks, and export-oriented portals.

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Finnid owned

Kisan Dukan marketplace

Purpose-built agri marketplace connecting FPOs and rural producers directly to consumers, retailers, and institutional buyers with transparent SLAs and payout tracking.

  • Fresh, processed, inputs, and rural craft catalogues
  • Tiered storefronts with merchandising support
  • Integrated with Finnid ERP and logistics workflows
National reach

Amazon and Flipkart

Package agri produce, oils, spices, pulses, and value-added products for leading marketplaces with assistance on brand registry, category approvals, and SLA dashboards.

  • Marketplace-ready content templates and photography briefs
  • SLA tracking for fulfilment, returns, and ratings
  • Visibility into pricing levers and promotion calendars
Specialty

Agri input & ONDC adapters

Integrate with BigHaat, DeHaat, Gramophone, and ONDC-aligned platforms to distribute inputs, kits, and advisory bundles straight to farm gates.

  • Shared product data model for multiple niche marketplaces
  • Compliance guardrails for agri-input certifications
  • ONDC adapter for catalogue syndication and order flow
Export

Export-oriented portals

Ready processed foods, organics, and bulk commodities for B2B platforms that expect traceability, compliance, and consistent fulfilment.

  • Document vault for APEDA, IEC, and buyer compliance
  • Packaging and labelling workflows aligned to export norms
  • Connect enquiries to Finnid RFQ and logistics modules

Challenges without e-commerce

  • Dependence on local mandis compresses margins and buyer diversity.
  • Value-added products lack brand visibility beyond the district.
  • Packaging, GST, and FSSAI requirements stall onboarding.
  • Manual catalogues and stock updates lead to penalties and delistings.

Finnid solution stack

  • Structured onboarding checklists for GST, FSSAI, trademarks, packaging, and marketplace SLAs.
  • Catalogue studio with copy, imagery, and attribute templates for each platform.
  • Workflow automation for inventory sync, order approvals, and logistics coordination.
  • Finance-ready reconciliation that posts payments, fees, and GST entries back into Finnid ERP.

Marketplace compliance checklist

Keep statutory documentation, packaging instructions, and marketplace SLAs visible to every stakeholder before listings go live.

GST readiness

Confirm GST registration, HSN codes, and invoice formats for every product line with renewal reminders baked into Finnid workflows.

FSSAI compliance

Generate application packs, batch-wise lab reports, and packaging declarations aligned to marketplace categories.

Packaging & labelling

Access SKU-specific dielines, tamper-proofing guidance, and bilingual templates ready for Amazon, Flipkart, and export norms.

Marketplace SLAs

Track listing approvals, dispatch windows, returns handling, and penalty guardrails so performance metrics stay in the green.

Business impact you can track

Wider reach

Move beyond mandi radius to nationwide and export buyers with channel-ready catalogues.

Better margins

Reduce intermediary cuts and negotiate price premiums backed by digital brand presence.

Brand building

Tell your FPO story on every platform with consistent packaging, content, and customer care.

Steady demand

Stabilise seasonal revenue with subscription, repeat order, and institutional buyer programs.

How onboarding runs with Finnid

Profile creation

Assemble FPO credentials, product catalogue, and fulfilment preferences in Finnid onboarding workspace.

Compliance check

Secure GST, FSSAI, packaging approvals, and brand assets with guided document lists and reminders.

Platform integration

Sync catalogue data to Kisan Dukan, Amazon, Flipkart, ONDC, and specialised marketplaces with mapping rules handled for you.

Go live

Publish listings, trigger merchandising automations, and set up service-level monitors for orders and returns.

Orders & logistics

Track fulfilment, reconcile payments, and update inventory through Finnid ERP and logistics partners.

Plug into the wider Finnid ecosystem

ERP sync

Orders, payments, and GST entries auto-post into Finnid FPO ERP so finance teams stay audit-ready.

See FPO ERP
Market linkage hub

Compare mandi versus marketplace realisation, trigger RFQs, and share buyer intel across teams.

Open hub
Agri-fintech

Use digital sales trails to unlock working capital, insurance, and payment services for members.

Discuss agri-fintech
Export readiness

Package e-commerce traction as proof for APEDA buyers, bulk contracts, and government schemes.

Explore export readiness

Proof from the field

“Listing our groundnut oil on Kisan Dukan gave us national visibility. We reached 1,200 new customers in three months and doubled margins compared to the local mandi.”
Satpura Agro FPO, Madhya Pradesh

Frequently asked questions

How long does e-commerce onboarding take with Finnid?

Most FPOs complete documentation, catalogue prep, and first marketplace listings within four to six weeks. Timelines depend on product readiness and compliance turnarounds, and we escalate bottlenecks early.

Do we need GST and FSSAI before we start?

Yes, marketplaces require GST and product-specific certifications such as FSSAI. Finnid provides document templates, renewal trackers, and partner support to close any gaps before submission.

What is the difference between Kisan Dukan and Amazon / Flipkart?

Kisan Dukan is Finnid's agri-first marketplace with curated buyers, flexible catalogues, and deep ERP integration. Amazon and Flipkart add national consumer reach with stricter performance metrics. We help you run both without duplicating effort.

Can we list both agri produce and inputs?

Yes. Finnid maps catalogue attributes, compliance requirements, and fulfilment partners for fresh produce, processed goods, inputs, and even agri services so you can run multi-category storefronts.

How does Finnid ERP handle order reconciliation?

Orders, returns, fees, and payouts flow into Finnid ERP ledgers automatically. Finance teams approve settlements, reconcile bank credits, and push GST filings without manual spreadsheets.

Ready to put your FPO on the digital map?

From Kisan Dukan to Amazon, Flipkart, and specialised agri marketplaces, Finnid makes onboarding simple, compliant, and profitable for your members.