Price benchmarking & advisory
Counsel members with verified data so distress sales go down.
Farm gate pricing transparency
Farm Gate Price keeps FPO margins fair at the source.
Do not let middlemen eat your margins. Finnid gives FPOs the transparency to benchmark, advise, and consolidate better deals right from the farm.
We stitch mandi feeds, ERP orders, and field evidence into one source of truth that advisors can share in every local language.
120+
FPOs on the network
Cooperatives using Finnid farm gate signals across crops and states.
5-8%
Negotiated price lift
Average margin improvement once advisors guide members with live benchmarks.
15 min
Benchmark refresh
Data ingest cadence combining mandi feeds, buyer offers, and field submissions.
Because you deserve to earn better
Give every farmer dignity in pricing conversations.
For generations, farmers have struggled to get fair rates. Finnid's Farm Gate Price restores that balance, letting FPO leaders negotiate with confidence, not desperation.
Definition
Farm Gate Price is the benchmark value right at the farm door.
It reflects true supply-demand equilibrium before transport, commissions, or middlemen deductions.
- Capture locality, quality, and harvest timing so guidance mirrors ground reality.
- Arm FPO advisors with a negotiating signal that members understand and trust.
Farm gate vs mandi vs sale price
-
Farm gate
True baseline price at the source once quality and logistics factors are applied.
-
Mandi
Reference market rate after commissions, cartage, and mandi handling fees.
-
Sale price
Final buyer value after transport, aggregation, and channel margins.
Use cases & business benefits
Where FPOs turn farm gate signals into wins
Each card pairs the workflow with the value members and buyers feel immediately.
Predictive pricing alerts
Act early when a commodity's farm gate price deviates from tolerance bands.
Contract farming & forward pricing
Draft fair base rates for buyers and exporters with evidence-backed floors.
Better payouts & trust
Show members you provide market intelligence, not just transactions.
Credit readiness signal
Package historical farm gate data so NBFCs and banks see resilient margin stories.
Integrated with Finnid
Farm Gate Price works with ERP, market linkage, and credit modules
Data synchronises across your stack so decisions travel from the field to finance instantly.
ERP sync
Import procurement lots, quality reports, and payout records to enrich every benchmark.
Market linkage
Compare farm gate vs mandi vs export spreads and route offers to the best channel.
Credit profile
Attach price trails and advisory adoption stats to lender dossiers for better terms.
Analytics dashboard
Visualize predictive trends, heat maps, and price dispersion across clusters.
Trust and compliance you can defend
- Data cleansed and verified - only validated inputs power the benchmark.
- Transparent methodology - algorithmic scores plus human review keep signals fair.
- Immutable ERP logs - every adjustment, approver, and note is traceable.
- Aligned with government and FPO schemes - ready for subsidy and procurement audits.
Field proof
If these FPOs can grow, so can you
Snapshots show how cooperatives used Finnid farm gate intelligence to protect farmer income.
Sunrise Agro FPO
+5% on tomato consignmentsUsed farm gate signals to negotiate fairer prices during a volatility spike.
Mahila Krushi FPO
Zero distress sales in shortage seasonMembers trusted advisory updates delivered through Finnid alerts.
NorthEdge Collective
Won NBFC credit at lower ratesPresented historic farm gate vs mandi curves to prove resilience.
Why status quo fails
Rumours and spreadsheets cannot defend farmer incomes
Consolidate guidance, evidence, and accountability so members trust every rate you publish.
Competing price narratives
Members hear mandi gossip while category teams sit on stale spreadsheets, eroding trust every time a truck leaves the gate.
No defensible methodology
Without documented assumptions and evidence, guidance collapses during audits, subsidy claims, and buyer negotiations.
Missed FPO leverage
Price history rarely feeds credit scoring, forward contracts, or member payouts because the data sits scattered.
What you unlock
Turn price signals into trust, revenue, and resilience
Each pillar keeps intelligence actionable for advisors, leadership, and partners.
Trusted farm gate intelligence
Blend verified inputs into a benchmark FPO leaders can stand behind.
- Ingest mandi feeds, ERP orders, and field offers with quality and location context intact.
- Balance algorithmic scoring with human overrides so price signals stay rooted in ground reality.
- Share advisor-ready stories, charts, and farmer guidance in vernacular-friendly templates.
Connected Finnid ecosystem
Farm gate price sits inside ERP, market linkage, and credit workflows.
- Sync procurement lots, lab grades, and payout records so every rate links back to a transaction.
- Route opportunities to exporters, processors, or local buyers based on benchmark spreads and inventory.
- Package historical price trails into lender dossiers, subsidy submissions, and governance packs.
Farmer-first transparency
Build confidence with alerts, governance, and accessible explanations.
- Notify FPO desks and members when deviations cross tolerance bands so action happens early.
- Maintain auditable logs of every adjustment, approver, and supporting media for regulators.
- Track fairness metrics like payout variance, advisory adoption, and member satisfaction.
How it works
Five phases from raw signals to farmer-ready guidance
Digitised guardrails ensure every update is traceable and exportable.
Data ingest
Collect every price signal with evidence intact.
- Capture farmer offers, harvest volumes, grades, and location data via mobile forms.
- Stream mandi feeds, buyer quotes, and historic price bands into one workspace.
Local benchmarking
Compare rates across surrounding clusters.
- Blend neighbourhood farm gate pools, mandi references, and logistics costs.
- Flag outliers or stale entries for advisor review.
Price signal generation
Apply heuristics so benchmarks stay grounded.
- Adjust for quality, logistics, incentives, and demand-supply balance.
- Score confidence levels and document rationale for every override.
Dashboards & alerts
Get guidance in front of every stakeholder fast.
- Publish dashboards for FPO desks, buyers, and members in local languages.
- Trigger SMS, WhatsApp, and in-app nudges when deviations cross thresholds.
Actionable decisions
Turn signals into better deals and compliance evidence.
- Launch RFQs, forward contracts, or renegotiations with documented baselines.
- Export audit, subsidy, and credit packs with full traceability.
Command center views
Everyone sees the same trusted story
Role-based dashboards pair context with next steps for faster execution.
Protect member incomes with transparent benchmarks.
Monitor cluster spreads, advisor adoption, and payout variance in one dashboard.
Close better deals with defensible evidence.
Review live alerts, recommended rates, and supporting media before negotiating.
Prove resilience to lenders and regulators.
Access traceable price history and compliance packs for every commodity.
What you launch with
Toolkit packaged with the accelerator
Modules, automations, and reporting packs are preconfigured but fully adjustable to your playbooks.
Modules
-
Farm gate intelligence workspace
Consolidates price submissions, mandi feeds, and algorithm outputs in one dashboard.
-
Advisor companion app
Guides field staff through member conversations with localized benchmarks and scripts.
-
Benchmark story builder
Creates shareable comparisons across farm gate, mandi, export, and contract prices.
Automations
-
Price deviation alerts
Notifies buyer pods and advisors when farm gate variance crosses configured thresholds.
-
Forward contract guardrails
Surfaces recommended floor and ceiling rates with evidence attached automatically.
-
Credit dossier compiler
Packages price history, advisory adoption, and risk notes for lenders and partners.
Reporting packs
-
Farm gate vs mandi dashboard
Visualizes spreads by crop, region, and buyer channel with trend overlays.
-
Advisor impact tracker
Monitors which members acted on guidance and the margin change achieved.
-
Compliance and subsidy log
Keeps evidence of calculations ready for MSP claims, state schemes, and auditors.
“Finnid farm gate signals let us negotiate five percent better tomato rates and prove the math to every member.”
FAQs
Everything teams ask before kick-off
If you do not see your question here, our solution architects will walk you through specifics.
We combine mandi feeds, FPO ERP data, buyer offers, quality lab results, and field submissions. Each data point carries time, location, and evidence tags.
Benchmarks refresh every 15 minutes during active trading windows and at least hourly otherwise, with alerts if a data source goes silent.
Yes. Member apps and SMS digests deliver localized guidance, and FPO desks control who sees which commodities.
Farm gate reflects the fair value at the source before commissions, transport, or middlemen. We still show mandi and export spreads so teams can compare in real time.
All calculations carry evidence trails, so you can attach them to MSP, PSS, or buyer procurement submissions without extra formatting.
Rules engines flag outliers, human reviewers approve exceptions, and immutable logs keep a record of every adjustment.
Ready to act
Empower your FPO with real farm gate signals
See live benchmarks, advisory flows, and contract guardrails tuned to your crops in a working session with our solution team.