Vetted Buyer Database
Access a growing list segmented by commodity, volume, region, and compliance standards.
Learn more →
Market-making engine
Buyer Discovery - Find the Right Buyer, Not Just Any Buyer
Expand your market reach with Finnid's Buyer Discovery engine. Connect with verified traders, processors, exporters, and institutional buyers matched to your produce profile.
Verified directories
Trust-centric matching
From your mandi to the world
Pipeline snapshot
Demo metrics
Verified buyers onboard
650+
Commodities covered
45
Average uplift vs mandi
+12%
Export-ready buyers
110
Wire live metrics from Buyer Discovery analytics when backend endpoints are ready.
Because Selling is About Trust
An FPO's success isn't just producing quality-it is ensuring fair markets. Buyer Discovery helps you avoid distress sales, identify genuine buyers, and build partnerships that sustain your members' growth.
What Buyer Discovery Unlocks
Each module is designed to reduce uncertainty and improve price realisation.
Smart Matchmaking
AI-assisted filtering suggests buyers based on crop data, certifications, and seasonal availability.
Learn more →Market Demand Insights
See what buyers want, when they want it, and in what quantities.
Learn more →Export & Institutional Buyers
Move beyond local mandis—reach exporters, processors, food brands, and CSR procurement desks.
Learn more →Verified Ratings & References
Reduce risk with credibility scores, transaction history, and peer reviews.
Learn more →How Buyer Discovery Works
Step 1
Profile Your Produce
Upload crop details, certifications, and seasonal volumes.
Step 2
Discover Buyers
Search the directory or lean on auto-match suggestions tailored to your crops.
Step 3
Engage & Negotiate
Initiate RFQs, forward deals, or sample shipments through Finnid workflows.
Step 4
Close & Record
Capture agreement terms in ERP, sync payments, logistics, and compliance docs.
Step 5
Grow Your Network
Build repeat buyer relationships and earn credibility badges.
Business Impact You Can Measure
Every connection is engineered for business wellbeing—better prices, quicker turnover, stronger credit.
Higher Price Realisation
Compare multiple buyers, avoid forced sales.
+20% avg uplift*Market Diversification
Reduce dependence on single mandis.
3x buyer mix*Faster Sales Cycles
Smart matching cuts RFQ turnaround.
-35% negotiation time*Stronger Credit Profile
Use buyer contracts to strengthen ENWR and working capital bids.
Bank-ready documentation*Illustrative metrics. Replace with live analytics when available.
Search the directory
Explore verified buyers
Filter by buyer type, category, region, and verification tier. Advanced filters (commodity, certification, export readiness) roll out in upcoming sprints.
Transparency badge
Updated weekly with compliance checks
No buyers found for the selected filters. Try broadening your region or category.
Need a personalised buyer shortlist?
Tell us about your commodity, quality, and dispatch plan. Our market linkage desk will revert with vetted buyers within 48 hours.
Connected to the Finnid Ecosystem
Buyer Discovery isn't standalone-it syncs with the modules you already rely on.
Market Linkage Hub
Compare mandi vs buyer prices in one console.
Export Readiness
Match export buyers that require documentation and certifications.
FPO ERP
Sync buyer contracts with procurement planning and member payouts.
Agri-Fintech
Leverage buyer agreements for credit, ENWR pledging, or hedging.
Proof
"Before Finnid, we sold maize to the nearest trader. With Buyer Discovery, we found an institutional buyer offering Rs 1,220 more per quintal. Our members gained Rs 112 lakh in one season."Pragati FPO, Madhya Pradesh
Buyer Discovery FAQs
How are buyers verified in Finnid?
We conduct KYC checks, track transaction history, and collect peer references. Verification tiers signal the depth of diligence.
Can we filter by commodity, state, or volume?
Commodity and certification filters are on our immediate roadmap. Today, you can filter by type, category, region, and verification tier.
Does Finnid support direct export buyer connections?
Yes. Export-ready buyers are tagged and can be shortlisted for your certified produce.
Can small FPOs with low volumes benefit?
Absolutely. Micro-lots can be grouped or matched to processors who prefer consistent smaller consignments.
How does Finnid help during negotiation?
Use Finnid RFQ templates, digital contracts, and performance analytics to negotiate with confidence.